About

Ann Voorhees Baker A note from Ann Voorhees Baker, Women At Woodstock Founder:

Why Women At Woodstock?

It was twelve years ago. I was turning the big five-oh, and I was in the midst of a divorce after twenty-three years of marriage. There had been strife and tension in my life for many years.  Socially, I’d been in a lay-low mode for a long time. I had friends, I went to gatherings of people I knew well, but I wasn’t exactly a social hobnobber. Nah, no one was going to throw a birthday party for me. So I decided to throw one for myself. Not with glitz or high heels or streamers or fancy food or cocktails and hollow conversation. No, a celebration of myself. My style.

I rented a cabin in the woods. I invited a dozen girlfriends and asked them to bring food & wine, CDs, videos, candles, and walking shoes. I said I didn’t want to go antiquing or out to restaurants or on any shopping expeditions of any kind. Just hang out, listen to music, talk, take walks, cook, chill in the hot tub. Get up for the sunrise. Sit on the porch at sunset with a glass of wine.

Fifteen of us gathered together – some from my group of Shaker Heights, OH friends, some from far away – friends from my earlier days in New York City. A few came not knowing a soul but me, but everyone was willing to take the leap and spend the weekend together. All of us loved the prospect of spending a no kids, no husbands, no make-up, no errands weekend away from day-to-day life. A weekend just for us.

The experience was grand. Any conversation that happened was open to anyone; there was no breaking off into pairs or cliques. We talked a lot; we went off alone here and there for time to ourselves. We took a good long hike in the woods and came back good and sweaty. We mixed margaritas. We shared our food and took turns cooking and cleaning up, without any need to ask, discuss, or bargain.

And on the second night, I lit all the candles and brought out a little basket into which I had dumped a handful of folded slips of paper. I held it out. “These are questions I’d like to pass around the table. A few women looked very close to rolling their eyes. “If you pick a question you don’t want to answer, just put it back and get a different one,” I said.

One of the women, in fact one of the friends to whom I was closest, left the table and went to sit on the couch, which surprised me. I said to her, “If you don’t want to do this, you don’t have to leave. You can just listen.”

“No, I’ll just stay over here,” she said. To this day I don’t know why she not only didn’t want to participate, but she felt she had to physically remove herself from the table.  But it was okay. Clearly this kind of thing was not for her, but she didn’t seem annoyed or offended; she continued to hang out, just at an apparently safe distance.

During the next few hours, some women shared hilarious stories from their lives. Some shared dreams they’d let go by the wayside. Some shared stupid things they’d done that should have left them dead.

That night seemed to make a change for a few of us. One woman who’d abandoned her painting years ago came close to tears that evening. “I didn’t realize how much I missed it,” she said.

Another shared the hidden doubts she’d harbored since giving birth to a severely disabled child twenty years earlier. (Did I cause it? Was it due to the drugs I took in my twenties? Was it my diet?)

I talked about the problem that had plagued me all of my life – chronic tardiness – that the group, and everyone else in my life, had always teased me about. I shared the embarrassment it had brought upon me, the efforts I’d tried to cure it, and the terrible consequences it had sometimes caused.

Another revealed that she was really at the point of desperation, looking for a new job.  As it turned out, another woman at the table didn’t know she was even looking, and knew of an opening at her place of work.

All in all it was a low-key weekend. Casual. Free-flowing. An escape. No real agenda. Yet it actually changed the course of a few lives. The woman who’d given up her art got out her painting supplies when she got home, set up a little studio area for herself, and started painting again. I found myself continuing to think hard about what I’d realized as I talked at the table; that my life, and those of my children, had been severely affected by my always being late. It wasn’t just an annoying character trait of mine; it was a serious problem that I hadn’t been able to correct in 50 years – why? I’m now writing a book about the subject.  The woman who needed a job was recommended by her friend whose place of work had an opening, and got the position.

So did all of these things happen because of what I did? No. The revelations happened and the changes were made and the help was given because of the women who were there, because of their willingness to share their true selves, and most of all, I think, because of the encouragement and support they received from the rest of the group.

Powerful stuff.

That’s what’s behind Women At Woodstock – the desire to bring like-minded women – women of experience – women who want to know themselves better and give and get support from one another – together to share what they may. It is more structured than just that; we have workshops and speakers and yoga and special activities. But at the bottom of it all, the essence of it all, is that we have each other. And that’s where the power of the experience lies.

My “Day Job” – Writer, Website Designer, Social Media Marketing Specialist

Women At Woodstock is not the main thing that I do. I love it dearly, and I intend to keep producing these gatherings for many years to come, but I do have a “Day Job” which is something quite different, and it too is work that I love and feel is important. I’m a web designer, SEO specialist, social media marketing strategist, and writer, and mostly I work with entrepreneurs over 50. I have a special knowledge base that helps those over 50 far more than the basic technicalities of setting up a website and some social media accounts. It’s this: I know what the young ones know, but I have far more business experience than they do, and I know what the young ones don’t know:  the landscape from which 50-plus-year-olds are coming. I straddle the chasm between the world when we Boomers were young – i.e. pre-internet; and the world today, and I love and honor both.

I’m a tecchie at heart, which is why I so relish web design and SEO and online marketing strategies, tools, and techniques, but I totally understand when my over-50 clients not only don’t “get” web presence and web traffic and online marketing and all of that stuff, but they really kind of don’t want to. Or they’re totally frustrated by it. Or they downright totally hate it. And I understand why when they seek the assistance of a younger person, communication often is difficult, because that younger person simply can’t fathom how the older person is thinking or how things were done before laptops existed (Table of Contents? Index? What?). I also know that many older entrepreneurs risk being taken advantage of when they hire web designers, SEO experts, and social media strategists, because they can’t really tell if they’re being snowed or if the job is being done properly. And finally, I know how to use proper grammar. I’m sorry to say that often, when a younger person is let loose on a client’s blog or social media account, embarrassing misspellings and grammatical errors happen that make the client look bad.

Knowing that I can’t take on an unlimited number of clients, I decided to do my own “give back” to as many over-50 website owners as I can, by offering free “Dutch Aunt” sessions (think “Dutch Uncle,” who sits you down and tells you what’s what and how you need to shape up) to any member of the Women At Woodstock community who owns a WordPress-based website. Click here to find out what’s involved and how you can arrange for a free site review and Dutch Aunt session with me.

What I love most in my work is when the tech world and writing intersect, and that’s when I ghost-write blogs, which I do for a few select clients. I love it; the research, the writing, the creating of and adherence to an editorial calendar, the linking to other sites, posting to social media, employing important keywords, and systematically building their presence and power and relationships with others online.

If you’re interested in knowing more formal stuff about my background; my education (law degree, B.S. in cybernetics), early law practice, subsequent publishing, PR, and marketing career, clients, etc., click here.

And if you’d like to see samples of my design work, click on the button below.

Finally, if you’d like to talk with me, just email me at ann@womenatwoodstock.com. I’d be happy to set up a free 30-minute consultation if you need help with your website, web traffic, social media marketing, email campaigns, or blog.

see Ann design work button